![]() ![]() What makes you different from everyone else?ĭo you offer a special service, or have a unique way of taking the photographs that give all of your images a DIFFERENT LOOK. What is special about what you do, how you do it, what you believe in, and what you produce? You need to define yourself and your business so that you will feel more comfortable in your business and will have a clearer direction. We live in a world where we are exposed almost every minute with thousands of images, messages, ideas, and other peoples opinions. It’s about being professional in every aspect of your photography business. It’s about Defining yourself and your business. What is positioning, and why is it so important? You are trying to sell something intangible…something that doesn’t exist until you press the shutter and take the photographs, so you have to build trust. So what constitutes a solid foundation? There are four key areas to focus on to give your photography business base it needs to facilitate growth. It may be from a commercial property or from home, but the principles for business success remains the same.Ī solid business foundation is vital if you are starting a photography business if it’s to be successful in the long run. There are many different ways that photographers operate their businesses. To experienced professionals, this is one of the leading causes of frustration as it creates a lack of respect for the industry. So many people pick up a camera and with little or no experience in the photography industry call themselves professional photographers, simply because someone commented on Facebook that they take amazing photos and could make money from it. I feel that today’s photographers trying to break into the industry, do so without learning the basic business principles needed to succeed. I have owned a photography studio specialising in weddings and portraits, for over 40 years, and now I am an International Photography Business Coach. Photography, like any business, requires a good marketing plan, expertise in handling customers and have good sales skills. Having creative talent is just not enough – there are too many struggling photographers, because photography can be a tough and competitive business. Check out the 8 essential tools to help you succeed as professional photographer. ![]()
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